Friday, June 30, 2017

Zaddik Zlotowitz's Zillion Zechusim





Top Ten Things to Thank Artscroll

2 comments:

  1. Combining themes of this and some of your previous postings, I set before you the following.

    Some little or unknown background about Artscroll, particularly before it became Mesorah publications, can be gleaned from back issues of The Jewish Observer. I didn't go through every one, but here are some examples that can show how Artscroll was developing in the 60's and 70's, and how conditions were gradually falling in place for the Mesorah/Artscroll revolution to come.

    1) http://agudathisrael.org/the-jewish-observer-vol-3-no-1-october-1965kislev-5726/

    p.32

    (stylish bookplates offered, supports JO)

    2) http://agudathisrael.org/the-jewish-observer-vol-5-no-5-october-1968chesvan-5729/?cat=news

    P.15 bottom

    (artistic advertisement detailing their wares)

    3) http://agudathisrael.org/the-jewish-observer-vol-7-no-1-november-1970cheshvan-5731/

    p.19

    (advertisement for invitations)

    4) http://agudathisrael.org/the-jewish-observer-vol-8-no-1-december-1971teves-5732/

    p.17 (fancy Artscroll studios ad)

    5) http://agudathisrael.org/the-jewish-observer-vol-9-no-1-february-1973adar-i-ii-5733/

    p.19

    (move to larger quarters)

    6) http://agudathisrael.org/the-jewish-observer-vol-10-no-9-april-1975iyar-5735/

    p.30

    Artscroll ad targeting מחברים - authors, touting "Artscroll's revolutionary electronic typesetting process".

    The last example above, shows us that Artscroll was already publishing (or prepared to publish) seforim/Judaica by the mid 1970's, albeit works of others. The ground, however, had already been prepared for them to publish works of their own, which happened not long thereafter.

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    Replies
    1. Thank you very much for sharing this. I believe it was you who prompted my post showing all the JO's are available online.

      Anyway, it is a well-known fact, at least for anyone who used to read the JO's that Artscroll was initially a publisher of English/Hebrew graphics, such as benchers, Kesubos etc. That is why you see them advertising for authors who wanted both English and Hebrew side-by-side in their works.

      When R Mayer Fogel passed away, the stage was all set and R Meir Zlotowitz honored his memory by publishing the English/Hebrew Megillah in time for the Shloshim. The rest is history.

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