Children adore heroes. Many young people collect various cards that pique their interest. Baseball cards are a favorite, football cards, hockey cards, basketball cards etc.
Yet as our rebbeim used to admonish us - Who cares if someone can hit a ball 450 feet. Why does that make him a hero?
Heroes in my opinion are those who lay their lives on the line for others, who give up their sleep for others and who give up their time for others.
My suggestion would be to create cards of real community champions. Hatzoloh responders, Chaveirim, frum policemen and firemen. HASC and Chai-Lifeline volunteers. The people who join search committees to find missing people. The people who work with estranged youth.
I would like to see these STATS on the back of the cards. Saved 13 people using CPR. Pulled a family of seven out of a raging inferno. Jump-started 93 cars. Biked 170 miles for the kids of Camp Simcha.